On Friday, Sept. 29, Dutch Bros celebrated its annual Buck For Kids day and raised $414,233. All 292 stands donated $1 from each drink sold to the local children’s organization of their choice in honor of National Coffee Day.
“National Coffee Day provides us an opportunity to thank our customers for being so amazing,” said Travis Boersma, CEO and Co-founder Dutch Bros. “More importantly, it is inspiring to see people rally to support youth in all our communities.”
Through Buck for Kids, Dutch Bros locations in Wenatchee raised $5,020 for Small Miracles to continue providing food and assistance to hungry children and families in need. Through mentoring and assuring that basic needs are met, Small Miracles helps families to learn to care for themselves.
Dutch Bros has given to local youth organizations for 10 years through Buck For Kids day. However, two years ago, the company moved the day to coincide with National Coffee Day to increase the impact coffee lovers can have on youth in their local communities.
To date, Dutch Bros’ Buck for Kids has raised more than $1.75 million for local youth organizations, $414,233 this year alone. Each Dutch Bros location is locally operated and proceeds from the day go to nonprofits as they mentor, support and better the lives of youth throughout the area.