The Lake Chelan Chamber of Commerce has merged with the Lake Chelan Tourism Promotion Group. That Group was formed in 2000 and contracted with the city of Chelan to market the area and attract more visitor dollars to town. Mike Steele, the Chamber's executive director, says by pooling their resources, they are able to be more efficient and accomplish more than they were as separate entities.
The Tourism Promotion Group has been receiving a portion of the tax dollars from hotel stays. Steele says that came to about 450 thousand dollars last year. He says the Chamber is working on developing some new and different marketing approaches to bring more visitors to the Chelan area.